After several seasons of working on Wake Forest Athletics campaigns, we went back to the basics for 2016. A flood of gold with a collage of coaches, fans, and cheerleaders flanks a single player, a backdrop allowing John Walsh's HDR photography to take the spotlight. The star of these campaigns is always the poster, the piece we want students to be proud to display in their dorms. A hit of spot varnish on the player's visor (reflecting the crowd) makes it special.

Client: Wake Forest University Athletics
Design & Art Direction: Christine Hancock, Karie Seykora
Photography: John Walsh
Creative Direction: Mike Grice