Red Hat tasked us with developing a digital campaign speaking to CIOs and other IT decision-makers with an overarching theme: to "Liberate Your Information" with Red Hat's open-source expertise and enterprise cloud storage solutions. Seizing upon some of the analogs we found between Red Hat's highly adaptable technology and the natural world, we utilized a 3D cube device to frame a series of storage metaphors found within ocean ecosystems. An oyster's pearl in a sandy expanse of ocean floor represents the insight of big data analysis, a scattered school of fish coalescing illustrates order and structure, a sea turtle's shell speaks to data security, and the diversity of a coral reef parallels Red Hat's ability to unify data across environments.

Client: Red Hat
Strategy : Chace Hoglund
Design & Art Direction: Christine Hancock
Copywriting: Sarah Hinson
Creative Direction: Mike Grice