Guilford College, a small and prestigious liberal arts school in Greensboro, NC publishes an annual magazine highlighting the stories of their students, alumni, faculty, and staff. With a fresh color palette, bold typography, and a deconstruction of their iconic oak tree motif, we injected some youthfulness into what had formerly been a somewhat staid publication, in keeping with the wider rebranding direction the school is using moving forward.

Client: Guilford College
Design & Art Direction: Christine Hancock
Photography: Ashley Gilmer, Michael Crouch
Creative Direction: Mike Grice