For Lowes Foods' flagship "store-within-a-store" concept (the first of many), we partnered with brand expert Martin Lindstrom to bring the Chicken Kitchen brand to life. First stop: the logo and packaging, for which the guiding principle was to always "break the frame." We achieved that quite literally with the packaging, which not only makes people stop and take notice while shopping, but also leaves a lasting impression when the customer brings dinner home to the family.

Client: Lowes Foods
Strategy Consultant: Martin Lindstrom
Design & Art Direction: Christine Hancock
Copywriting: Anna Jacobs
Creative Direction: Mike Grice