The Cakery, another "store-within-a-store" concept by Lowes Foods, brings a boutique bakery feel to grocery. With an air of Mary Poppins-esque whimsy, a retro color palette inspired by Liquorice Allsorts, playfully diecut packaging and giant birthday candles atop the cake-like façade, our Cakery branding brings smiles (and carbs) to kids and adults alike.

Client: Lowes Foods
Strategy Consultant: Martin Lindstrom
Design & Art Direction: Christine Hancock
Copywriting: Anna Jacobs, Sarah Hinson
Photography: Liz Nemeth
Creative Direction: Mike Grice